Kindness Wins
February 2, 2021
The 11th annual Kindness Wins campaign launched February 1, 2021, at Lloydminster and District Co-op locations. 

This year's limited-edition merchandise was designed by Lloydminster-born artist Brandi Hofer and her sons. The design features several abstract concepts. Some see a rainbow shape, symbolizing hope after a storm. Others see the arcs in a fingerprint, emphasizing the importance of everyone's unique individuality. 

10% of Kindness Wins merchandise sales are donated to Beyond Borders Circle of Change, a non-profit organization who works with Lloydminster Public and Catholic schools to provide anti-bullying programming, kindness grants, and more for local students. 

All remaining 2021 Kindness Wins merchandise is available at Lloydminster Co-op Marketplace and Neilburg Co-op grocery store. (T-shirts: $10, hoodies: $20, crewnecks: $20) 

Pink Shirt Day is Wednesday, February 24, 2021. 
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