Kindness Wins Rural Grants

New this year, a portion of proceeds from the sale of our Kindness Wins gear will support our Rural Kindness Grant—funding for schools and community groups in rural areas to launch kindness‑focused projects. Think buddy benches, “cookies & colouring” with seniors, welcome baskets for new families, classroom kindness kits, community murals, and more.

Eligible applicants: schools, community groups, and non profits based in rural areas we serve.
Project focus: Activities that nurture kindness, inclusion, belonging, intergenerational connection, or welcoming newcomers
Grant value will not exceed $1,000 per project.
Timeline: Projects must occur by December 31, 2026.

APPLY HERE

Application Deadline: March 31, 2026